This book is a must read for any leader who wants to achieve that which is extraordinary in their company!

-Diana Thomas, McDonald's Corporation

Execution vs. Strategy

posted April 11, 2012 comment (1)

As a leader, you can influence two principal things when it comes to producing results: your strategy (or plan) and your ability to execute that strategy.

Ask yourself this question:

Which of these do leaders struggle with more? Is it creating a strategy, or executing the strategy? Would your answer be strategy or execution?

Every time at Franklin Covey, we pose this question to leaders anywhere in the world, their answer is immediate: Execution!

Now, ask yourself a second question: If you have an MBA or have taken business classes, what did you study more execution or strategy?

When we ask leaders this question, the response, once again, is immediate: Strategy! It’s perhaps not surprising that the area with which leaders struggle most is also the one in which they have the least education.

After working with thousands of leaders and teams in every kind of industry, and in schools and government agencies worldwide, this is what we have learned: once you’ve decided what to do, your biggest challenge is in getting people to execute it at the level of excellence you need.

Why is execution so difficult? After all, if the strategy is clear, and you as the leader are driving it, won’t the team naturally engage to achieve it? The answer is no, and it’s likely that your own experience has proven this more than once.

The 4 Disciplines of Execution book includes the most actionable and impactful insights from all that we’ve learned for more than a decade. In it, you will discover a set of disciplines that have been embraced by thousands of leaders and hundreds of thousands of front-line workers, enabling them to produce extraordinary results.

-Chris McChesney

Comment (1)
  • waw¡¡¡¡¡

    gracias por cubrir la brecha que existe entre el conocimiento y la ejecuciion.

    aprender y no hacer
    no es realmente aprender
    saber y no hacer no es realmente saber

    lo mas importante es que empiece a APLICAR lo que voy
    aprendiendo. pag. l5 7 habitos de la gente altamente efectiva

    posted at 7:47 pm - April 25, 2012 by Miriam López Pérez

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